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UNESCO / Bethlehem Municipality in Video Production
Promotional Video
UNESCO / Bethlehem Municipality
<p>On the occasion of Bethlehem being selected by UNESCO as the Arab Capital of Culture, Bethlehem Municipality and UNESCO commissioned Element Media to create a 10-minute film that featured the city’s creative industries. The goal of the video was to highlight the cultural and economic benefits and challenges associated with broader investment in these industries, which are often overlooked for more stereotypically lucrative” industries. The team desired the video to show the “artist-at-work,” as well as provide important commentary and contextualization on the issue of the economy. </p>